Let’s admit it! If there’s one constant thing, then it’s the change. The world is changing, and so do people and their way of life. If you’re running a business, then you need to keep abreast of what your audience is about.
Remember, your purpose in business is to remain as relevant as possible to solve your target market problems. Nonetheless, the big question is: how do you know what your audience is looking for?
This can sometimes be frustrating. But what if we told you there’s a quick and most advanced way to find out. Yes! The secret lies in using Google Trends. In this article, you will discover mind-blowing tricks on how to use Google Trends.
Would you love to see how it works right now? Then, let’s get started!
Why Use Google Trends?
As a savvy entrepreneur, your inspiration should revolve around making profits and seeing your business grow. For that to happen, what more do you need except for understanding your target market?
So, here’s the good news: Google Trends, a search tool, comes in handy. Firstly, it’s incredible to study audience insights and behavioral change. And secondly, you can use it to learn their interests at any given moment.
How to Use Google Trends
This search tool is easy to access and use. All you need is a computer or phone and internet connectivity, and you’re set to go. Follow these two steps to help you get started.
Step 1: Access Google Trends
On your browser, find the homepage of Google tool by clicking on this link. It will redirect you in a matter of seconds.
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Step 2: Carry out a Search
Enter a term or topic on the search bar, as illustrated below. Once you press Enter, you get a list of results. To make your search effective, pick a result that’s more relevant to your business.
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Now that you know how to get started with Google Trends, it’s time to dive deeper and find out some impressive tricks.
10 Mind-Blowing Tricks for Entrepreneurs
Use Google Trends for Keyword ResearchSearch engine optimization is a sure-fire way of directing free organic traffic to your website. To benefit from this, find the relevant keywords that your audience uses on search engines.
Relying on Google Trends for this task will result in a good position in Google search. Of course, your SEO skills must be top-notch as well. Related queries are excellent for less competitive keyword ideas.
1) For Studying Trends
Seasonal changes are good indicators of people’s buying decisions. This is to say that there’s a critical behavioral change at certain times of the year. Therefore, to sell well, you should know when seasonal trends changes happen.
Some notable tendencies include; Mothers’ Day, Father’s Day, Valentine’s Day, Independence Day, etc. Studying events around these periods of the year will point you in the right direction of knowing what items to sell during that time.
2) For Finding out Related Product Categories
One way of maximizing profits is by having multiple products or services. After selling your core offer, you can upsell or cross-sell your other products. With this strategy, your selling is not just a one-off event.
By searching your industry-specific words, you can find other products in Google Trends to focus on. An example would be cross-selling skincare products for women’s synthetic hair business.
3) For Social Media Outreach
Google Trends is not just for websites. You can also use it for social media outreach. In particular, you can utilize Google Trends YouTube to put out timely content.
A comparison between what’s viral on YouTube and Google Trends will show a clear picture explaining the trend. First, find niche specific keywords and add another variable, such as time, e.g., “fashion trends in 2020.”
4) Finding a Profitable Niche in Google Searches
If you’re just starting out, you should find the right niche with an adequate number of clients. This also applies if you’re looking into expanding to another segment. Google Trends for content will show you what services have the highest number of monthly searches. You can use this information to make an informed decision.
5) Content Calendar Planning
The best content marketing practice requires that you frequently put out informative and relevant content. To pull this through, you can use Google Trends to find content ideas that are fresh and educational.
6) Seasonal Store Promotion
Your yearly sales will vary depending on the seasons. Some products do well, while others perform poorly at certain times. Nonetheless, your business still has to make sales to survive.
For this to happen, you can use Google Trends to promote your store. What do we mean? This knowledge helps you determine what products to promote and when.
7) Location-Based Laser Targeting
For more sales, you should be specific with your targeting, meaning geographical location. The good news is that you can rely on Google Trends to discover what to promote in particular areas.
For example, you may want to expand your assisted reproduction clinic to another country, such as Brazil. So you may check if the word congelamento de óvulos, or egg freezing in English, may be increasing or reducing its searches, so you can start working on this keyword.
Check these location-based behavioral characteristics on Google Trends.
8) Competitive Analysis
Running a successful business requires you to know your competitors. With this, you will be informed about their weakness and strengths so that you are aware of where to beat them.
On Google Trends, you can perform a competitive analysis for up to five rivals. This will help in developing a strategy that’s perfect for beating your competitors.
9) Find out Popular Questions People Are Asking
To serve your audiences well, you must have an idea of what questions they are asking. Remember, your value is attached to your efforts in providing solutions to their pain points. Head over to Google Trends and see what bothers them. Pick a few and respond to them appropriately.
Final Thoughts
It’s that simple. You don’t really need much learning to use Google Trends. All it takes is analyzing elements of Google Trends. And a key contributor to this is behavioral changes or audience insights.
By taking action on these tricks, you’re assured of increasing your business revenues. We’d like to hear from you. Leave a question, comment, or concern in the section below. Which of these 10 tricks is your favorite?
About The Author:
Thomas Glare has more than ten years of combined experience in content, editing, and copywriting. He’s also participated in hackathons, mentored startups, and has served with digital agencies (with clients such as Disney) and as the Marketing Manager for a B2B software company.